Why are we plagued by sameness?

Storytelling by Design - Jason Santa Maria

Understand what we're communicating; not just seeing how well-constructed the page is or how pretty the graphics are.

Graphic Resonance – as children, we look for stories inside of pictures; Designer = Narrator

Showing how dramatic, mood-setting images in print media [like Wired Magazine] translate on the web to just text content articles [no difference in the look].

"Design can't not communicate." - David Carson, Helvetica

Web designers solve problems under constraints [not roadblocks] like limited fonts.

Print and Web design are not comparable in many ways - metaphorical page, ubiquity & WYSIWYG, collections of pages, layout

Constraints of the page - length and viewport; web pages can be as long as they need to be -